![]() One of the main successes of the past few years, which should have kickstarted the growth of the whole business and allowed us to hire people, allowed us to expand. I mean, on the commercial side, that's sort of where our courses lie. And the content side of things, um, we've got six or seven employees working across YouTube, podcast, social media, website, and the book.Īnd for the most part, the main revenue coming in on that side of things is AdSense on YouTube, but also sponsors and all told with sponsors and AdSense, um, that brings in between 1.5 and 2 million a year, um, across the content side of the business. We've got sort of the content side and the commercial side, uh, which is mainly sort of the courses at the moment. ![]() So currently, obviously we've got, we kind of broadly split the team into and the business into two parts. One thing that Ali and I have always been quite keen on is to make sure that we're not completely dependent on YouTube, which is obviously the original foundation of the business. He joined me to talk about what's moved the business forward, building a team, how to make key decisions to scale and mistakes the business has had to learn from.Īngus: It's quite diverse. But I think that's one key bit of advice: don't be afraid to hire, but don't just hire randomly.Hire in a way that is effective, systematic, and strategic.Īkta: Angus is the CEO behind Ali's business. For other creators it might be managing the business side of things, managing the finances. ![]() Work out where you're spending your time that isn't where you're most effective and hire in those positions first.Īnd for most YouTube creators, that's editing. But how exactly has he scaled from making YouTube videos as a student to building a thriving business?Īngus: Don't be afraid to hire, but hire in a way which leverages your time most effectively. Akta: Ali Abdaal has a creative business that is projected to turn over 5 million this year.
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